Chevy Creates World’s First Billboard Made from Pennies, By-passers Strip it Clean

Chevrolet created havoc with its 20-foot billboard advert made entirely from one-pence coins in London’s New Oxford Street. The unique billboard that consisted of 20,000 pennies was created to advertise the 769,500-pence starting price of the new Aveo. Understandably, it didn’t take long for hundreds of opportunistic by passers to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes… -Continued

Chevrolet's Les Turton commented:“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

Chevrolet Announces Pricing on 34mpg 2009 Aveo & Aveo5 hatch

Just when average fuel prices in the U.S. top the $4 mark, Chevrolet came out and announced pricing on its 2009 Aveo lineup that includes the redesigned Aveo5 five-door hatchback. Prices begin at $12,120 (including a $660 destination charge) for the Aveo LS and Aveo5 LS while the better equipped Aveo sedan and Aveo5 LT models start at $14,255 for 1LT trim and $15,520 for 2LT trim (including destination charges).

Both models are equipped with a new, more powerful 1.6L Ecotec engine delivering an output of 107Hp and EPA-estimated fuel economy ratings of 26mpg in the city and 34mpg on the highway when combined with a manual transmission. City mileage ratings with the automatic are 25 mpg.

Chevy to Introduce All-New Compact Car With 1.4-liter Turbo & New Aveo in 2010

Chevy will step up its efforts in strengthening its lineup of fuel-efficient cars with the addition of an all new compact-sized vehicle along with the introduction of a successor to the Aveo subcompact. The announcement was made today during GM’s annual stockholder meeting by the company’s CEO, Rick Wagoner.

The yet unnamed compact-sized vehicle, which could replace the Cobalt in Chevy’s line-up, will represent the first U.S. application of GM’s global architecture strategy. Production will begin in mid-2010 at GM's Lordstown, Ohio, plant and according to Wagoner, the new compact will be pure Chevrolet in design, and will feature the 1.4-liter turbocharged version of GM's global four-cylinder engine –see here. GM expects that with this engine and a manual transmission, the new Chevy will deliver a 9 mpg improvement over its current entry in the segment. -Continued

As for the Aveo, Wagoneer noted that GM recently approved the development of next generation model which will be based on a global architecture. GM says that the Aveo is expected to have segment-leading fuel economy when it goes on sale in the U.S. market in the second half of 2010.

Video: Chevrolet Ridicules Citroen’s C4 Transformer Ad

You probably all remember Citroen’s illustrious C4 Transformer TV spots a couple of years ago (click here). Well, GM woke up on the wrong side of the bed one day and decided that it was time to answer back with its new Chevrolet Aveo advert. Even though the car that transforms into a robot is in part a previous generation Ford Focus, it is evident that GM’s intentions are to spoof Citroen’s Transformer ads by addressing its vehicles’ electronic reliability issues. -Video after the jump

Geneva Preview: 2009 Chevrolet Aveo Three-Door

Chevrolet’s European arm will stage the world premiere of the new three-door Aveo hatch at the upcoming Geneva Motor Show in March. Based on the restyled five-door Aveo that is due to go on sale this March, the three-door version will reach European showrooms in June 2008. Buyers will have a choice of two gasoline engines: a 1.2-litre unit with an output of 84 hp and a 1.4-litre unit with 101 hp. -Image gallery after the jump

Geneva Preview: 2009 Chevrolet Aveo Three-Door

Chevrolet’s European arm will stage the world premiere of the new three-door Aveo hatch at the upcoming Geneva Motor Show in March. Based on the restyled five-door Aveo that is due to go on sale this March, the three-door version will reach European showrooms in June 2008. Buyers will have a choice of two gasoline engines: a 1.2-litre unit with an output of 84 hp and a 1.4-litre unit with 101 hp. -Image gallery after the jump

Geneva Preview: 2009 Chevrolet Aveo Three-Door

Chevrolet’s European arm will stage the world premiere of the new three-door Aveo hatch at the upcoming Geneva Motor Show in March. Based on the restyled five-door Aveo that is due to go on sale this March, the three-door version will reach European showrooms in June 2008. Buyers will have a choice of two gasoline engines: a 1.2-litre unit with an output of 84 hp and a 1.4-litre unit with 101 hp. -Image gallery after the jump

Geneva Preview: 2009 Chevrolet Aveo Three-Door

Chevrolet’s European arm will stage the world premiere of the new three-door Aveo hatch at the upcoming Geneva Motor Show in March. Based on the restyled five-door Aveo that is due to go on sale this March, the three-door version will reach European showrooms in June 2008. Buyers will have a choice of two gasoline engines: a 1.2-litre unit with an output of 84 hp and a 1.4-litre unit with 101 hp. -Image gallery after the jump